to enlarge the circumference and to boost efficiency of information dissemination by creating collaboration links between civil advocacy groups with reporters and professional media outlets throughout Armenia;
to identify and bring forward subtle issues and hypothetical risks by serving as a medium for their public deliberation;
to support journalistic intercommunication, partnership and solidarity;
to raise public awareness on topical issues by combining capacities of new technologies and mobile solutions;
to promote and enlarge the environment where mainstream media will be interested in using those information flows;
to establish a debate culture, via series of debates;
to establish a culture of off the records meetings between diplomats,foreign policy decision makers and media, senior journalists.